About
At Selwyn’s by Design we care about you having a strong brand you’re proud of; one that’s unique to you and your story.
We’re here to help businesses and entrepreneurs stand out from the crowd, bring more calm to their business, and tell their brand story with more confidence and clarity….
So they become excited to create and grow the business they’ve always dreamed of.
🌿 My Philosophy
Good design isn’t just pretty - it’s purposeful.
A truly aligned brand should:
Speak your clients’ language
Reflect your unique energy and story
Feel calm, confident, and cohesive
Work hard behind the scenes so you can focus on your purpose
That’s what I create at Selwyn’s by Design - digital spaces that feel like home for your business.
I'm April, the Creative Director and design expert behind Selwyn's by Design - and I believe your website should feel like you.
I’m a designer, strategist, and self-confessed creative 'non-shy’ introvert - originally from Australia, now helping women around the world craft brands they’re truly proud of.
Selwyn’s by Design exists to help female coaches and heart-led entrepreneurs build beautiful, intentional brands that reflect their soul - not just their services.
I understand you female introverted entrepreneurs and creatives.
My background spans the creative industry (as a model and actor) through to corporate roles in government, executive assistance, and national management.
Every chapter taught me something about communication, presentation, and attention to detail - skills I now pour into every website and brand I create.
As a website and branding strategist, I love helping businesses and entrepreneurs all over the world grow to their full potential, through beautiful strategic branding and web designs.
It’s through experience across multiple industries that I’m incredibly organized, and able to offer you a unique combination of business, technical, and creative skills.
I absolutely love hearing others speak enthusiastically about wanting to achieve their goals, knowing what they want and going after it….and my ambition is to help them do so!
Selwyns by Design is named after my dad, Selwyn, who taught me the power of helping people.
I now help female coaches do the same - by creating websites that reflect their soul and attract dream clients.
Like many, my journey grew from the stillness of lockdowns - when life slowed down enough to listen to that inner voice saying, “You were made to create.”
So I did.
And even when the road wasn’t fast or straightforward, I kept designing, refining, and building what you see now - a business that honors creativity, compassion, and connection.
Because a year from now, you’ll wish you’d started today.
Behind the Name: The Heart of Selwyn’s by Design…..
I couldn’t go without sharing the brand name inspiration….
Way back in 2020, I started my own logo designs….2020! But I let life get in the way for a couple years & dropped the priority of making my business goals happen.
Determined to start my own entrepreneurial & designer journey, there was always only one clear choice behind the name……….
My Dad - Selwyn Walker.
Selwyn’s by Design is named after my dad, Selwyn Walker - a Godly man of quiet strength, humor, patience, and integrity. He had this way of helping people without ever needing credit for it.
Funny, kind, supportive….& I realized much later - always looked peaceful in photos.
I didn’t name my business after him just to honor his memory - I did it to carry his legacy forward.
Every brand I design, every woman I help to rise with clarity and confidence… it’s an extension of what he modelled every day:
helping people in any small way and stand tall in it.
I won’t be cliché with “he said I could do anything I set my mind to” (don’t recall him saying that exactly!)
But he DID support me whole heartedly with anything I was keen for.
I know he’d be proud.
He taught me the quiet power of helping others rise.
Now I carry that legacy into every brand I design.
My love for design and storytelling isn’t something I just “do” - it’s where I feel most alive. Hours slip by when I’m creating something beautiful, purposeful and aligned.
Over the years, I’ve worn many hats - from hospitality and government roles to leading teams nationally - and each experience shaped the way I see detail, organization, and people. It’s where my eye for alignment, precision and flow was quietly trained.
But more than that, it taught me that real success comes from meaning - from doing work that connects with others and brings something good into the world.
That’s what Selwyns by Design is for me. It’s where creativity meets purpose, and where I get to help others (like you) turn their vision into something real, beautiful and intentional.
Now it’s your turn!
I know what it’s like to start slow, so my goal is to help other entrepreneurs get up and running asap with branding they’re proud of.
And now I channel that love for design & business into work for my clients…..