Case Study - Melissa Page
How Melissa tripled her inquiries and boosted revenue by 40%, with a website that finally matched her business.
About Melissa
One of my favorite clients to this day; Melissa, a certified life coach who helps professionals create balance, reduce stress, and navigate life transitions with more confidence.
Her work is impactful and deeply personal - but her online presence didn’t reflect that.
She had built up a strong referral base, but knew her website needed to start playing a more active role in attracting aligned clients.
That’s when she came to Selwyn’s by Design.
Her Challenges
Melissa’s existing website felt outdated and disconnected from the level of service she was offering. The design lacked warmth and professionalism, and the messaging didn’t clearly explain what she did or who she helped.
As a result, she wasn’t converting visitors into clients - and she didn’t feel confident directing people to her site.
The site also wasn’t mobile-friendly and lacked strong calls to action or any form of client proof. While Melissa was proud of the work she was doing, she felt her website was holding her back.
She needed something that would not only look beautiful but support her business goals and reflect the true value of her coaching.
Solution & Process
To turn things around, we began with a clear strategy and collaborative process designed to bring Melissa’s vision to life - and elevate her brand in the process.
First, we clarified her messaging…..
Together, we worked through content prompts that helped her communicate her value with confidence and connect more clearly with her ideal client. This laid the groundwork for everything that followed.
Next came the design…..
I created a modern, calming visual identity that reflected her supportive coaching style - soft colors, intentional whitespace, and clean typography. The design was built to feel warm, yet polished.
We also restructured the site layout to simplify the user journey. Clear calls to action were added throughout, guiding visitors toward booking a free consultation or exploring services. Mobile responsiveness was a priority too - we ensured the site looked great and functioned seamlessly across all devices.
Behind the scenes, I implemented SEO best practices and optimized performance so Melissa’s site would be more discoverable in searches, and provide a smooth experience from first click to final scroll.
The entire process was tailored, collaborative, and grounded in Melissa’s goals.
From strategy to launch, we worked step-by-step to create a website that finally felt like a natural extension of her coaching business.
“Before working with April, my website didn't convey my transformational coaching approach effectively. Working with her was a game-changer for my coaching practice…...
I was initially concerned about whether the investment would pay off, but her expertise brought clarity to my branding and significantly boosted client engagement.”
- Melissa Page -
The Transformation
Since launching her new website, Melissa has seen a clear and measurable shift. Her monthly inquiries jumped from just 2 to 15 - and she reports that around 40% of those now convert into paying clients. That translated to a 40% increase in her monthly revenue.
But beyond the numbers, Melissa’s confidence has grown. She now proudly shares her website, knowing it reflects the professionalism and impact of her coaching.
She’s received glowing feedback from both new and existing clients and finally feels like her digital presence matches the work she’s doing in the real world.
Website Objectives Achieved:
Brand Refresh: Crafted a visually appealing, professional design that reflects Melissa’s calming and supportive coaching style.
Mobile Responsiveness: Developed a fully responsive site that adapts seamlessly to all devices, reducing the bounce rate by 40%.
Content Overhaul: Created SEO-optimised pages and clear, engaging service descriptions that speak directly to her ideal clients.
Call-to-Action Strategy: Introduced intuitive CTAs that guide visitors to book free consultations or download valuable resources.
Client Testimonials: Showcased authentic client success stories to build credibility and trust.
Growth Unlocked: Increased Website Traffic and Revenue
Additional Kind Words
“Before the redesign, my website felt like a roadblock.
Now, it’s a true reflection of my coaching - professional, approachable, and inspiring.
I’ve seen such a huge shift in inquiries and client bookings, and it’s all thanks to April’s clear messaging and inviting design.”
- Melissa Page -
Ready to elevate your coaching business and start seeing real results?
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